Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka

ISBN: 9780231158381

Published:

Hardcover

227 pages


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Designing for Growth: A Design Thinking Tool Kit for Managers  by  Jeanne Liedtka

Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 227 pages | ISBN: 9780231158381 | 4.33 Mb

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set,MoreJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit designs exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.

This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.



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